EchøSketch: The UX of Music Engagement & Virality

A platform that helps music fans, journalists, and creators track and analyze viral moments in music.

Project type: UX Research + Interactive Website Prototype

Role: Sole UX/UI Designer + Researcher (with support from mentors & industry experts)

Industry: Music Technology, Digital Media Engagement

Tools: Figma, Adobe XD, Squarespace, Notion

Duration: Dec 2024 - Feb 2025

Trending Now

  • What are the biggest challenges in tracking music virality?

  • How do fans currently follow and engage with viral music moments?

  • What role do social media, streaming platforms, and news play in shaping music trends?

Going Viral

  • Mapping out user behaviors: How do fans react and interact with viral tracks?

  • Creating a seamless experience for tracking music engagement trends.

  • Prototyping and designing real-time engagement heatmaps.

  • Building a brand identity that reflects the culture of music virality.

  • Iterating based on usability testing and feedback.

Behind The Scenes

  • What do music fans, journalists, and content creators need in a better engagement tool?

  • How can we design a centralized platform that organizes viral music data in real time?

The Encore

  • How does EchøSketch enhance music engagement experiences?

  • Finalizing the prototype and preparing for user testing.

  • Where does EchøSketch go from here? Future improvements and expansion ideas.

What are the biggest challenges in tracking music virality?

TRENDING NOW

The Problem

Tracking music virality is complex because fan engagement happens across multiple fragmented platforms—streaming services, social media, music journalism, and meme culture. Unlike traditional music discovery, viral moments are often driven by unpredictable trends, making it difficult for both casual listeners and industry professionals to keep up.

As a UX designer passionate about music culture, I wanted to address the fragmented way fans, journalists, and creators engage with viral moments in music. While my knowledge of the music industry gave me an advantage in understanding trends, I had to ensure I wasn’t designing purely from personal assumptions—but rather from real user insights.

What I think is important in music engagement is not always what fans and analysts actually need.